WELCOME

ANTHONY BASKER

Two of my core beliefs are “the power of creativity” and “the magic of technology.” Together, these help me deliver user experiences that drive at the heart of business
MORE INFO
YOU’LL KNOW WHEN YOU FIND THE

RIGHT PARTNER

I believe that technology, properly harnessed and deployed, has the potential to change both culture and commerce.

01.

NO DOUBT BEST CHOICE

DIGITAL STRATEGY

I believe that every project should be primarily based on a digital strategy, followed by a technical approach, ensuring the project aligns with your business objectives.

02.

DON’T SETTLE

USER EXPERIENCE

I specialise in the creation of high impact digital experiences that deploy best in class user experience designed to create the smoothest path to conversion.

03.

MAKING IT REAL

DELIVERY

I believe in the transformational potential of technology, I make it a reality.  I make what feels like the impossible, possible.  Realising a better world for our clients and their customers, today.  

EST. SINCE

1971

A little bit

ABOUT ME

Not a lot of people know that
THE BEGINNING

THE RISE OF THE MACHINES

It all begins in 1981, where I got my hands on a  ZX81 at the age of 10 and learning how to program them, to my first job where I replaced type writers in office with word-processors, developed software in DOS and MS Windows as well as installed networks for Government departments, International examination boards and small business’s alike.

1981-2001

THE INFORMATION SUPER HIGHWAY

POINT BREAK

The journey continues to starting my first business, creating websites, intranets and web application portals for some of the most inspiring people I have ever met.  As Bodhi says in point break – If you want the ultimate, you’ve got to be willing to pay the ultimate price

2002 - 2012

MOBILE, ARTIFICIAL INTELLIGENCE, CHAT BOTS

THE SHOW MUST GO ON

These are the days of our lives, the rest of my life’s been just a show really sums up how I feel today.  From selling the business to a global network, to applying everything I have learned to global clients, I continue to learn and shape digital experiences, its just the toolbox has gotten a little bigger with artificial intelligence, chatbots and mobile devices

2013 - TODAY

WHAT I DO

DIGITAL TRANSFORMATION

For creative thinkers, entrepreneurs and social innovators

Digital StrategyCreating the right foundation

Research and evaluation to derive the customer experience, the products digital roadmap and the right functional and technical definition to facilitate development.

WEB AND MOBILE APPSEnabling your business

From pixel-perfect design to agile development, bringing your high performance web or mobile application to life and genuinely transform your business

Digital TransformationReinventing your business processes

Digitisation of business processes is driving a sigmificat change in with work-place and is transforming the way we work, interact with customers, supply chains and employees.

IOT AND CONNECTED DEVIESIts a Smart Device

Connecting brands and consumers in new digital eco-systems through smart devices and the internet of things

User ExperienceEvaluating each touch-point

Creating the structural, visual, and content framework for our solution through platform taxonomies, personas, user journeys, wireframes and clickable prototypes

AI, CHAT BOTS AND VOICEImproving efficiency through automation

When you want to extend the digital experience through artificial intelligence and chatbots I help you automate and augment online interactions with your users.

SOME KINDS WORDS OVER THE YEARS

TESTIMONIALS

Amongst the various people I engaged with on the search for a development partner, Anthony stood out amongst the others. He was the reason we decided to move ahead with Flipside as I could tell he had something unique to give.Profile picture vector illustration
Ross Cooper
Client
``I think there is a significant and major difference between being 'creative' and being 'an innovator'. It's a different sort of mindset and over these past few years whenever I've had a question for you you have turned it on its head, spun it 360 degrees and come up with an answer I couldn't even have conceived existed.``Profile picture vector illustration
Alan Campbell
Mentor
Anthony fosters a collaborative and proactive approach to projects, enabling all parties to feel valued and considered. Sitting at the forefront of technical innovation at Flipside, he ensures that those around him can learn and grow. Under his guidance, I’ve been encouraged to seek new opportunities, take on new challenges and have enjoyed greater autonomy, whilst learning directly from him.”Profile picture vector illustration
Victoria
Colleague
``With such a depth of experience, Anthony is a mine of Digital information and expertise, which is reflected in the quality of what he achieves for his clients. Quite apart from his skill and knowledge, it is always a pleasure to work with Anthony because he's a thoroughly nice chap``Profile picture vector illustration
Richard Carmen
Peer
``Working with Anthony is both energising and rewarding. There is never a client problem we’ve come across yet where Anthony doesn’t diligently work to find a clever solution, often spending a significant amount of his own time happily researching and working out the best way to solve a unique challenge we face, without over complicating``Profile picture vector illustration
Tori
Colleague
I TAKE PRIDE

IN EVERYTHING I DO

A few of my recent collaborations
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Years in digital transformation
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of clients relationships
0s
of problems solved
1
Strong track record
ON THE OTHER SIDE OF THE SCREEN IT ALL LOOKS SO EASY

DIGITAL JAZZ

The game has changed, son of Flynn!
AMAZING CLIENTS AND

INSPIRATIONAL BRANDS

I've been lucky enough to partner with some inspirational brands, locally, nationally and globally.
IF YOU WOULD LIKE TO PARTNER WITH ME

GET IN TOUCH

I can be found at Flipside Group, We're an approachable gang with a soft spot for a coffee, so just pop in, call or fill out the form below

Address:

Flipside Group
135 Bishopsgate, Liverpool Street
London. EC2M 3TP.

Phone:

020 3816 0293
020 3239 8650

Hours:

Mon-Fri 9am – 6pm