ANTHONY BASKER

So you have raised the money and now you need to make sure your product and technology doesn’t burn through it

YOU’VE GOT TRACTION, FUNDING, AND A PRODUCT THAT WORKS…. SORT OF.

But something’s off, the dev team keeps missing deadlines and every new feature takes twice as long as it should. You’re not sure if your CTO is brilliant or bluffing and your struggling to evaluate it yourself because technology isn’t your background.

So you do what most founders do, you keep going hoping it works out and quietly worry that your funding runway is disappearing into code you can’t read.

HOW I WORK

A conversation, not a pitch

I like to keep things simple. we schedule a call for 30 minutes where we discuss what’s going on with your product, your team and your roadmap in return I will tell you honestly whether I can help or not.

Non Exec

I look at your business objectives, the entire technical landscape, your team structure and your product roadmap. You get a frank, jargon-free view of where you stand and what needs to change.

Joint Ventures

For founders who want a trusted voice on speed dial , someone to pressure-test decisions evaluate hires, and keep the tech honest as you scale.

What keeps me motivated

I am the CEO and Founder of Ronins, a Creative Digital Agency

We’re a small, experienced team who’ve built everything from AI platforms to high-volume e-commerce stores and award wining applications. We stay close enough to the work to know when something’s going wrong before it gets expensive.

We design, build and launch digital products that people will actually use and companies can scale with.

Ronins

Board advisor to three ambitious ventures, shaping strategy and scale.

AIME

Vist the AIME website

A founder came to me with a bold vision for AI-powered mental health support, but a product that was not delivering against his ambitions.

I helped the team working out what the simple proposition should be and stripped away the features that nobody was using to create a new focused MVP that could prove the concept without burning through the remaining funding.

Ethion AI

Vist the Ethion AI website

Twenty years of proven influence methodology used across commercial, political, and UN peacekeeping environments all locked inside a consultancy with no product.

I helped turn that founders reality into his first enterprise-grade AI platform with the ethical guardrails, security architecture, and audit trails that high-trust organisations require.

Catch

Vist the Catch website

A massive market stuck in the dark ages, cash payments, phone bookings, whiteboards. The founders knew the opportunity was huge but needed someone who’d built platforms at scale to pressure-test their approach.

Together we defined the minimum viable product that would prove demand, shaped the technology architecture for scale, and made sure every development pound was spent on things that their users really cared about.

WHERE I’VE MADE AN IMPACT

Business Leadership

Built and led a digital agency from the ground up, growing a portfolio of enterprise clients before a successful acquisition by Interpublic Group. Surpassed five-year performance targets ahead of schedule post-acquisition, delivering strong commercial returns and strategic value.

Innovation

Built and scaled tech used across hundreds of successful products, desktop, web, and mobile. From AI powered analytics dashboards to high volume platforms supporting over £100M in annual revenue, I have designed systems that drive performance and re-defined sectors

Team

Built high-performing teams from the ground up, focused on delivery, trust, and real career growth. I’ve mentored talent into leadership roles and created environments where people level up, not burn out.

Secrets of Success for Disruptors

This is a first for me, a book collaboration with my friends at BIP 100. My chapter is about how disruption isn’t really a special ‘thing’, it’s an attitude of mind and iterative process of looking at life through a problem-solving lens to deliver a continuum of improved outcomes.

AVAILABLE ON AMAZON

Anthony has been integral to our company’s web strategy, from defining requirements to successful implementation. His detailed subject knowledge and delivery expertise have made the process seamlessly fit in with our current systems and helped to drive our business forward. We will continue to use Anthony and his team as our trusted partners.

Patrick Murray

Having spent a year working with Anthony, I can safely say that his strategic business and specialist digital skills are second to none. Anthony has high levels of integrity and honesty, coupled with an inbuilt desire to consistently exceed expectations. I would recommend making contact with Anthony should you be looking for a, ‘Digital Marketing Guru’.

Gareth Clark

Anthony is a can-do guy. Clients enjoy working with him as his experience, agility, and application to the task at hand are persuasive. He is also that rarest of things – a truly nice chap.

Alex Brod

Anthony is a rare beast in deed. While his technical knowledge is awesome, it’s his ability to really understand a client’s objectives and to ensure that they get the right solution (which might not necessarily be what they initially asked for) that makes him stand out from the crowd.

Mark Blaylock