BUILDING INVESTOR-READY VENTURES

I build ideas into ventures that investors want to be a part of, and I only do it a handful of times a year.

THIS IS NOT MY FIRST RODEO

Catch was my first and it took an industry that was still running on cash and whiteboards and turned it into a SaaS business doing three million visits a year, and the US is twenty times the size and where it’s headed next.

Then Conterra Ops went from an idea to full product design and build to paying customers on monthly subscriptions in its first month and investor ready in three.

And before either of those? I built a digital agency with a few friends in London and sold it to Interpublic Group, one of the biggest networks in the world at the time.

I’m selective on purpose.

I only take on a few.

I take equity instead of consultancy fees, and I bring experienced dev teams with me at cost. That’s real money and real risk in every venture I say yes to, so I have to be selective.

I only take on a couple at a time, where I’m in as co-founder, When I’m in, I’m in from the very beginning and I pour my heart and soul into each one.

And if I do turn down the opportunity, it’s almost never because the idea’s bad, It’s because I couldn’t see where I can genuinely add value and make the difference, and I am always honest about that,

Come build with me

Three stories tell you everything you need to know about how I work.

Conterra Ops

The most comprehensive threat monitoring data in Iraq

Conterra Intelligence is a threat aggregation and response platform we built for the Oil and Gas and security sector initially in the middle east. they platform ingests unstructured data from hundreds of data sources and uses artificial intelligence to extract, categorise and map threat incidents by severity, location and credibility.

STRATEGY
BRAND
PRODUCT

THE SCALE

Today, Catch outranks most of the fisheries in its own directory. Three million visits a year. Next stop: the US, where the market is ten times bigger.

The UK fishing industry has two thousand commercial fisheries. When Catch came to me, every single one of them was taking bookings by phone. Payments in cash. Capacity tracked on a whiteboard behind the counter. Other people had tried to digitise it. One fishery on its own doesn’t justify the investment. Two thousand of them, with twenty million anglers above them? That’s a SaaS business.

STRATEGY
BUSINESS MODELS
UX
GROWTH

The Exit

Our thinking was sharper, our work was tighter and our speed was something they’d forgotten how to do.

We sold our mobile-first consultancy to Weber Shandwick, one of the four biggest PR networks on the planet. I’d spent a decade building it with a handful of friends in London. I walked into the acquisition terrified. These were global operators. Offices in every major city. Clients I’d only read about. I was sure we’d be the little British outfit quietly trying to keep up.

BUSINESS SALE
EARN OUT
LEADERSHIP

How I work now

Products with founders

A few ventures where I come in as co-founder for equity. The founder knows their market inside out, the customers are real, and my product expertise and teams are ready to get going.

Products of my own

Built on my own frameworks and shipped on my own terms, paid for by customers long before I take any outside money.

Products at Ronins

The small boutique agency I founded. A small senior team that quietly punches above our weight.

What I believe

I don’t believe in waiting.

Not for permission. Not for the market to be ready. Not for someone else to build the thing you’ve been imagining for years.

The best products in the world started as an itch someone couldn’t leave alone. A feeling that this should exist and nobody’s making it, and fine, I will. That’s the instinct I’ve followed my whole life. Since I was a teenager with a Commodore 64 and a head full of ideas.

Decades later, the instinct hasn’t changed. The tools have. AI has handed builders the keys to a kingdom we used to need twenty people to unlock. The only question left is what you do with it.

I’m using it to build. Products of my own. Products with founders I believe in. Products that shouldn’t need a hundred people to make real.

Come build with me

Is this you?

You’ve got the idea and you know the market inside out, but an idea on a slide doesn’t raise money any more.

Investors want to see traction, a real product with paying users and revenue coming in.

That’s what I get you to. I come in as your technical co-founder, build the product and bring the team to do it, and take equity instead of consultancy fees.

So by the time you walk into that room we are not pitching a maybe, you’re showing them something worth getting behind.

Let’s talk

Anthony has been integral to our company’s web strategy, from defining requirements to successful implementation. His detailed subject knowledge and delivery expertise have made the process seamlessly fit in with our current systems and helped to drive our business forward. We will continue to use Anthony and his team as our trusted partners.

Patrick Murray

Having spent a year working with Anthony, I can safely say that his strategic business and specialist digital skills are second to none. Anthony has high levels of integrity and honesty, coupled with an inbuilt desire to consistently exceed expectations. I would recommend making contact with Anthony should you be looking for a, ‘Digital Marketing Guru’.

Gareth Clark

Anthony is a can-do guy. Clients enjoy working with him as his experience, agility, and application to the task at hand are persuasive. He is also that rarest of things – a truly nice chap.

Alex Brod

Anthony is a rare beast in deed. While his technical knowledge is awesome, it’s his ability to really understand a client’s objectives and to ensure that they get the right solution (which might not necessarily be what they initially asked for) that makes him stand out from the crowd.

Mark Blaylock